Hailey Bieber: Model, Influencer and Celebrity Wife Life

Who Is Hailey Bieber?

Hailey Bieber is an American model, media personality, and beauty entrepreneur. Born Hailey Rhode Baldwin on November 22, 1996, she has built a career spanning fashion campaigns, magazine covers, social media influence, and a successful skincare brand .

For context on the wider culture that shaped her career, our guide to baddie culture provides useful background on female empowerment in entertainment.

Hailey Bieber’s Early Life and Background

Hailey Bieber was born in Tucson, Arizona, and raised in New York. She is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin . She grew up in a family connected to entertainment, with her uncle Alec Baldwin also being a well-known actor.

She attended the American Ballet Theatre’s school as a child, training in ballet, which she has said contributed to her posture and presence. She later shifted her focus to modeling .

Hailey Bieber’s Modeling Career

Hailey Bieber signed with Ford Models in 2014 . Her first commercial campaign was for French Connection in the winter of 2014, and she made her runway debut in October 2014 for Topshop and Sonia Rykiel .

She appeared in American Vogue in January 2015 and landed her first magazine cover for Jalouse in April 2015. In 2016, she signed with IMG Models and became the face of campaigns for Guess, UGG, and Karl Lagerfeld’s “Love From Paris” collection . She walked for Tommy Hilfiger, Moschino, Dolce & Gabbana, and Elie Saab during the 2016 fashion weeks .

She has since appeared on covers for Vogue, Harper’s Bazaar, Elle, and Marie Claire, and has worked with brands including Levi’s, Ralph Lauren, and Saint Laurent [citation:1][citation:17].

Hailey Bieber’s Rise as a Social Media Influencer

Hailey Bieber’s social media presence became a central part of her public identity. With a following of more than 72 million across Instagram and TikTok, she has used these platforms to share beauty content, fashion looks, and lifestyle updates [citation:10].

Her influence extends beyond traditional celebrity. She became known for her skincare routines and minimalist beauty aesthetic, which translated into commercial opportunities and eventually her own brand. The line between celebrity and digital influencer is one she has navigated effectively, using direct communication with her audience to build trust and drive interest in her projects.

Hailey Bieber and Justin Bieber

Hailey and Justin Bieber first met in 2009 at a Today show meet-and-greet. They were publicly linked in 2014 and 2015, and in 2016 they acknowledged a relationship before splitting later that year .

They rekindled their romance in June 2018 and became engaged within a month. They married in a civil ceremony in New York City in September 2018, followed by a larger wedding celebration in South Carolina in September 2019 . In July 2026, Hailey marked their eighth engagement anniversary on Instagram .

They welcomed their son, Jack Blues Bieber, in August 2024 .

Hailey Bieber as a Wife and Mother

Hailey Bieber has spoken publicly about her role as a wife and mother in interviews and social media posts. She and Justin announced they were expecting their first child in May 2024, and their son was born in August of that year .

She has shared selected moments from family life on her own terms, maintaining a balance between public visibility and private boundaries. The couple has been open about navigating fame and family together, though specific parenting details remain private.

Rhode and Hailey Bieber’s Beauty Business

Hailey Bieber founded Rhode in 2022 with a focused product line of three items: Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment . The brand emphasized a “glazed skin” aesthetic, promoting healthy-looking skin with minimal makeup [citation:10].

Rhode grew quickly, reaching more than $212 million in annual sales by early 2025. In May 2025, e.l.f. Beauty acquired the brand for $1 billion, with $800 million paid at closing and up to $200 million in performance-based earnout consideration [citation:11][citation:19].

Following the acquisition, Hailey Bieber remained with the company as Founder, Chief Creative Officer, and Head of Innovation . In a 2026 interview with Time, she stated that $1 billion was “the line I drew in the sand” for the sale and expressed her commitment to keeping Rhode accessible and inclusive [citation:4].

Hailey Bieber’s Influence on Beauty Trends

Hailey Bieber became closely associated with the “glazed donut skin” trend, a term she used to describe her nighttime skincare goal. The trend emphasized shiny, dewy, hydrated skin and was widely adopted on TikTok and Instagram [citation:7].

She has also been linked to the “clean girl aesthetic,” a minimalist beauty and fashion trend characterized by simple makeup, slicked-back hair, and neutral clothing. These associations are media and social-media descriptions rather than official titles, but they reflect her documented influence on beauty conversations.

Hailey Bieber as a Style Icon

Fashion publications have frequently covered Hailey Bieber’s style, describing it as minimalist and coordinated. Her public looks often feature tailored silhouettes, neutral tones, and a balance between casual and polished elements.

At the 2026 Met Gala, she wore a 24-karat gold breastplate custom-molded to her torso with a diaphanous blue skirt and cape, designed by Saint Laurent. For the after-party, she changed into a deconstructed white corset minidress . Her red carpet appearances have been noted for their sculptural and architectural elements.

Major Fashion and Beauty Collaborations

Hailey Bieber has worked with several major fashion and beauty brands. These include Guess, Ralph Lauren, Tommy Hilfiger, Levi’s, UGG, and Karl Lagerfeld [citation:1][citation:9]. She has also appeared in campaigns for Saint Laurent and has been a face for Vogue, Harper’s Bazaar, and Elle covers [citation:17].

These collaborations have contributed to her visibility in the fashion industry and supported her transition into beauty entrepreneurship.

Hailey Bieber’s Career Timeline

Hailey Bieber’s Public Image and Celebrity Influence

Hailey Bieber’s public identity spans fashion, beauty, social media, and entrepreneurship. She has been recognized by Forbes on its 30 Under 30 list in 2023 .

Her public image is shaped by her modeling work, her social media presence, and her role at Rhode. She has maintained a consistent visual identity that connects her fashion choices, beauty aesthetic, and brand positioning.

Hailey Bieber’s Career Beyond Being Justin Bieber’s Wife

While her marriage to Justin Bieber has been a significant part of her public profile, Hailey Bieber’s career includes substantial independent achievements. She has worked as a model for major brands, appeared on numerous magazine covers, and built a skincare brand that was acquired for $1 billion.

Her professional identity includes modeling, fashion campaigns, social media influence, beauty entrepreneurship, and creative direction. These roles are documented through her campaign history, magazine covers, and the commercial performance of Rhode.

Hailey Bieber’s Recent Career Developments

Following the e.l.f. Beauty acquisition in 2025, Hailey Bieber has continued in her role as Chief Creative Officer and Head of Innovation at Rhode [citation:4][citation:12]. She has spoken about her ambitions to expand the brand and her commitment to keeping it accessible.

In 2026, Rhode expanded into the Australian market, launching through MECCA stores and the Rhode website [citation:10]. Hailey Bieber also made a notable appearance at the 2026 Met Gala in a custom Saint Laurent look [citation:6][citation:14].

Hailey Bieber’s Cultural Influence

Hailey Bieber’s influence can be seen across beauty culture, fashion, social media, and celebrity entrepreneurship. Her association with the “glazed donut skin” trend and the “clean girl aesthetic” reflects her impact on online beauty conversations [citation:7][citation:15].

Her success with Rhode demonstrated the potential for celebrity-founded beauty brands to achieve significant commercial outcomes, and her continued role at the company after acquisition represents a model for founder retention in the beauty industry.

Conclusion

Hailey Bieber’s career spans modeling, social media influence, fashion, and beauty entrepreneurship. From her early work with Ford Models to the $1 billion acquisition of Rhode, she has built a professional identity that extends beyond her marriage to Justin Bieber.

Her approach to beauty, characterized by the “glazed skin” aesthetic, has influenced online beauty trends and shaped her brand’s identity. Following the Rhode acquisition, she has continued to guide the brand’s creative direction while expanding its global reach.

For readers researching her career, Hailey Bieber represents a modern example of how modeling, social media, and entrepreneurship can combine into a multi-platform public profile.